In a world where the majority of consumers are shopping on their phones, conversational commerce is the new normal.

Conversational commerce has changed the way consumers are engaging with brands. In fact, it's so much different from traditional ecommerce that it has its own acronym—C2B2.

The first B stands for "buy," and in this case, it's not used to buy things but rather to engage with a brand in a way that makes it feel like you're talking to a friend or family member.

The second B stands for "buy," as in merchandise or other goods that can be purchased through digital platforms.

The second C stands for "connect." It's about creating a personal connection between two people who want to do business together—and the promise of making it easier than ever before!